1989 Ford Quality is Job 1 - Propaganda Ad

This original 8.5 x 11" magazine ad was part of the Ford Propaganda program of 1989 to try to lure customers back from the Japanese imports that were quickly cornering the American automotive market in that time period. Ford's go to slogan was Quality was Job 1 and they had implemented their Q9000 quality program into the American supply chain to try to make fast improvements to the overall image of their brand.