1976 Alcoa - Aluminum. Lightweight Answer to a Heavy Problem - Promo Ad
1976 Alcoa - Aluminum. Lightweight Answer to a Heavy Problem - Promo Ad
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This original 8.5 x 11" promotional ad from Alcoa is designed to make consumers aware the need to lighten up American cars to make them less expensive to operate. It also promotes the advantage of recycling the aluminum parts for future reuse.