1966 Dr. Pepper Treads, Threads & Treasure Contest Promotional Ad

This full page 10.5 x 13.5" original magazine ad sponsored by Dr. Pepper promoted their contest called Treads, Threads & Treasure in 1966.  They gave away more than 1500 prizes with the top prize being an Excalibur SS sportster, a racoon coat and $200/mo for a year!  This is a great piece of soda advertising that showcases the product and what it took to compete against the likes of Coke and Pepsi in 1966!