1949 Cheerios - Oat Doughnuts & Rinso Laundry Detergent Vintage Ads

This original 8.5 x 11" magazine ad from 1949 showcases the Oat Cereal that is ready-to eat no cooking required.  Just like a bowl of little oat doughnuts!!  A General Mills Innovation that is going strong75 years later!  On the reverse is a 6 x 11" ad for Rinso Laundry Detergent with Solium - an additive that has 3 times the Whiter Washing Action.  Solium was said to be the scientific Sunlight ingredient!